Pull out those credit cards ladies.
And the brand’s calendar just got even more crowded with the launch of sister brand, Proenza Schouler White Label.
Designers and founders, Jack McCollough and Lazaro Hernandez, want PSWL to consistently produce collections that balance out main line Proenza Schouler. The low-key streetwear-inspired range will reflect the varied lifestyle of the PSWL customer.
“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design,” said the duo in a statement. “With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
With prices starting from $195 USD (approx. $277), we predict we’ll all become a PSWL girl soon enough and emulate Chloë’s style.