You’ll understand why some people still refer to the fashion retailer as Hennes Pronunciation of fashion label names has always been a hotly contested topic, from Zara (dzah-dah) and Givency (jhee-von-shee) to Yves Saint Laurent (eve san lau-ron) and Louis Vuitton (loo-wee vwee-tahn). H&M, on the other hand, is actually super easy to say, but have you ever … Continue reading The story behind H&M – and what the name stands for