Trends so outlandish, you need to see to believe.
We all know the power social media — namely, Instagram — has on setting a fashion trend alight and driving sales. To succeed in the feed, brands have taken advantage of creating memorable and unexpected fashion moments – memes, if you will – honing streetwear’s graphics and logos causing logomania and a 90s/00s aesthetic revival.
By analysing spikes in fashion demand throughout the year, global search engine Lyst compiled a timeline of some of the major fashion moments that had everybody trolling the interwebs to know more… Some will strike you immediately, while others may result in being puzzled. A word of caution, once you discover why Fendi’s scarf was so searched, you can’t unsee it.
2018 was a year when politics, fashion and culture felt more intertwined than ever.
Scroll for the top ten most unexpected fashion items for 2018: