Australian personal trainer Kayla Itsines wishes she chose a different name.
The diet and exercise guru who has shot to social media fame thanks to the success of her plan, the Bikini Body Guide – or BBG as her millions of Instagram followers refer to it as – has opened up about her thoughts around its name.
“Do I regret calling my guides Bikini Body? My answer is yes,” she told Bloomberg recently. “That’s why when I released the app, I called it Sweat With Kayla. Sweat is so empowering. I love that.”
“I originally called it ‘Bikini Body Guides’ because when I asked my clients what their goals were, 99 percent said at some stage that they just wanted ‘to feel comfortable in a bikini,’ so I didn’t think twice when I called it that,” she wrote on an Instagram post.
“People don’t want to JUST feel ‘comfortable’ in a bikini,” she continued. “They want to feel strong, empowered, they want to make friends, be part of a team. They want to be confident, happy and most importantly healthy.”
For the girls who don’t know, #BBG stands for Bikini Body Guides, which are workout guides that Tobi and myself released in January 2014(what’s on the computer screen). YOU LADIES nicknamed it #bbg I originally called it ‘Bikini Body Guides’ because when I asked my clients what their goals were, 99% said at some stage that they just wanted “to feel comfortable in a bikini”, so I didn’t think twice when I called it that. 💚Then I started training more and more women from all over the world and realised that people don’t want to JUST feel ‘comfortable’ in a bikini, they want to feel strong, empowered, they want to make friends, be apart of a team. They want to be confident, happy and most importantly healthy 💜 So, when Tobi and I released the app, I changed the name to something that I felt represented hard work, dedication, empowerment, strength, team work, and more … and that was SWEAT. We called it SWEAT WITH KAYLA. The #BBG program is IN the sweat with Kayla app along with EVERYTHING a woman needs to be healthy, fit and strong ☺️💪 Check it out at www.kaylaitsines.com/app
Related video: This video of Kayla Itsines’ dogs interrupting her workout is SO cute!