NZFW

Meet the FQ team: Digital content producer Maxine Fourie


NZ Fashion Week is here (again) so we thought this was the perfect time to introduce our team – they’ll be working hard behind the scenes, front row and outside the shows to bring you all the coverage from the week’s events.


What’s your role at Fashion Quarterly?
I’m the digital content producer for Miss FQ and FQ, so my typical day varies and no two days are ever the same for me! A large part of my day is creating fresh content for our website and crafting up stories about the latest in fashion, wellness, beauty or trends. When I’m not writing content, I’m perfecting our Instagram and Facebook channels, finding and shooting cool imagery, creating Instagram stories and searching for anything trending!

What will your focus be at NZ Fashion Week?
My focus will be to ensure our readers are kept up to date with constant updates on our social media channels. I’ll be snap-happy 24/7, capturing all the action from the week, from the runway to street-style – if something is happening, you’ll be the first to know about it!

When did you attend your first NZFW and what’s your standout memory from it?
My first fashion week was in primary school – I would’ve been about eight years old. A childhood friend of mine’s dad is a well-known photographer and he got us in with him for one of the weekend days! My standout memory was being dressed head to toe in a fresh Pumpkin Patch outfit that I made my mum buy for me the night before and thinking I was the coolest kid out, rubbing shoulders with Shortland Street stars (as they were the only people I knew at the time)!

What for you has been the ultimate NZFW show/collection?
I absolutely loved RUBY’s fashion show Tonight Tonight in 2015! I am a die-hard RUBY girl and I still have pieces of this collection that I purchased after watching the show!

What show are you most looking forward to this year?
I may be biased, but I am BEYOND excited for our own fashion show The Edit. It’s full of so many wearable outfits that our readers can identify with, from street-style to event wear. Because it has something for everyone, I know our readers are going to love it, which is making me even more eager to get into it!

What trends are you hoping to see in the AW20 collections?
To be honest I’m not really one to follow trends, so I’m hoping to see lots of everyday wearable pieces that can be dressed up or dressed down. Versatility is key and I want to see pieces that can be worn transeasonally and with more than one outfit.

What’s your key to making the week go smoothly?
I’ve booked a trip to Hawaii the day after fashion week ends – so my key is to go hard and give it my all because I have every excuse to relax after. Besides that, a portable charger and comfortable shoes!

What ensembles will we be seeing you in/what’s your NZFW style?
I’ll be planning my outfits on the evenings of as I don’t want to over-do it and stress myself out unnecessarily, but I’ll be sticking to my own personal style, which is easy and practical everyday dressing. Items you’ll most likely see me in will be jeans, blazers and graphic tees paired with some cute accessories.


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